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How to Choose the Best Digital Marketing Agency in Egypt?

E-marketing has spread widely in Egypt because many businesses became aware of it. As well as the spread of marketing companies, which made business owners at a loss when choosing the right agencies that provide digital marketing services.  Therefore, we must know the meaning of e-marketing, its types and advantages, and the best marketing companies in Egypt.

What is Digital Marketing ?

Digital marketing is a type of internet marketing using modern communication technology methods and anything related to the internet including social media, search engine optimization, pay per click, etc…  Digital marketing is known also as e-marketing or network marketing, and from its advantages:
  • You can constantly measure and track the results of your advertising campaigns.
  • Providing the service quickly, efficiently, and comfortably.
  • Ease of targeting by geographical area.
  • Expansion of the marketing process globally.
  • Multiple transactions at once without feeling the extra effort.
  • Continuation of marketing campaigns.
  • Establishing good relationships with clients.
  • lower cost.

Types of digital marketing

There are many types of e-marketing, including:
  1. Search Engine Marketing (SEM).
  2. Marketing through social networks: (Social Media).
  3. Online Advertising.
  4. Affiliate Marketing.
  5. Influencers Marketing.
  6. E-mail Marketing.

Marketing Skills

To become a successful online marketer, you must have several skills, including:
  • Decision making.
  • The ability to persuade others.
  • Analyze the data carefully.
  • Writing skills and creativity.
  • The ability to plan and organize.
  • Continuous development.
  • Good handling and interaction with the public.
  • Negotiation skill.
  • Graphic design skills.
  • Video design skills.

Digital marketing Egypt services

The most important services provided by e-marketing are:

Marketing through Facebook pages

Using social media especially Facebook became a part of our daily life. Accordingly, creating a Facebook page to promote your products/services is a must to reach a wide range of your target customers and increase revenue.

Instagram Marketing

The Instagram platform is ranked second after the Facebook platform in terms of popularity, effectiveness, and activity. It can be beneficial to many types of businesses.

Snapchat Marketing

Snapchat allows you to connect with your audience in real-time, you can run ads and deal with influencers to market your products/services.  The use of the Snapchat platform has spread recently, and the pioneers of this platform are teenagers in their twenties. Marketing on Snapchat is based on influencer marketing.

Content Marketing

It is one of the most effective marketing methods, as there are many types of content, including text, visual and audio. Therefore, care must be taken to choose the appropriate content for each service or product, to produce successful attractive content that affects customers and can convince potential customers of the good or service you provide.

Search engine optimization (SEO)

Is by configuring search engines for your site to appear on the top of the search engine result pages, which increases traffic and thus increases conversions. This is by improving the user’s destination, site speed, customizing the site in a specific field, writing effective, clear, and compatible content with the rules of SEO, choosing keywords accurately to have a high search rate and weak competition, attention works backlinks. This increases Google’s confidence in your site and tops the first results.

Youtube Marketing

YouTube is ranked as one of the most visited sites around the world after Google, but it ranks first in terms of watching videos. Therefore, YouTube can be used to market products by providing promotional visual content.

Paid ads

They are ads on search engines (Google), but they are funded so that they appear in the first results. For this, several factors must be present, including:
  • Choose keywords.
  • Attractive ad format.
  • Choose highly competitive words.
The payment method for these sponsored ads varies, as:
  • The payment may be per click on the ad. 
  • Pay for impressions.
  • Paying in return for deciding to execute the order, such as purchasing, calling, downloading a file, or other things.

Best marketing agencies in Egypt

Beetlelware is one of the best e-marketing services providers. Where our team can create awareness among potential customers, increase the chances of reaching your company, work effectively to increase the chances of your site being ranked in the first results of search engines, which helps in the prosperity and development of your company in a better way.

The Beetlelware team works on:

  • Create successful attractive content for different social media platforms.
  • Full knowledge of all your brand requirements.
  • The ability to create successful paid campaigns that pay off.
  • Reaching targeted customers with high accuracy.
  • The ability to complete direct sales.
  • Increase the number of followers on different platforms.
  • Increase the number of posts and interactions on different platforms.